Operations Management

Updated: Feb 2019

During Roy's college years, two occupations fit his desires and personality.
1. Graphic Design
2. Operations Management

With the ability to take a great deal of pressure without blowing off steam, and maintain attention to detail, Roy excelled at both areas. While Roy's NO. 1 passion, and vast experience is graphic design, many of his employers utilized his organizational skills in their operations. Here are a few examples.

In the 1980's, Roy unloaded 40FT trailers on the docks of Bullock's Dept. store, now Nordstroms. This experience exposed him to how operations function, procedures, and timely schedules to complete tasks.
Roy created the entity; Dynamic Graphics. Under the guidence of Steve who ran the College of San Mateo Publicity Services, Roy headed up a group of students creating fliers, school event banners, and logos for various student and faculty clients.

1986, Roy was running the back room of a local print shop. Set up an inventory list, thereby reducing over-stocking of supplies. Not to mention, handling the stress of print production. One long term agency client; Stratford Design Assocaites, complimented Roy on producing the best lithography he had ever seen.

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Lone Wolf Promotions:
Owned and operated
Roy started up and controlled his own ad agency called Lone Wolf Promotions a.k.a. LWP in 1987, which he operated for five years serving the music industry. Took Small Business classes to manage accounting and created a business plan. Within a short period, LWP could take client specifications from concept to press plate, having expanded to a full pre-press facility, while operating within a budget. Roy approached a small banker with a business plan to create a Door to Door Desktop Publishing service within the confines of a van, slated to run the gauntlet of the Peninsula. The bank turned him down. In Pop culture, the movie Fatal Attraction played at the theaters.

In 1990 Lone Wolf Promotions was disolved and Roy owned 20% of one of the most successful "Independent" record label of it's time, being almost unknown then, Ossum Possum Records INC., moved into offices, grew to ten employees. One of the projects could be seen in the Portfolio, and now all are under By Category. Roy joined forces as the Vice President, and Creative Projects Director, completing hundreds of commercial artworks, and internal forms. In 1991, daily operations of inventory control, graphic design and A&R departments became his responsibility, which had all been organized into efficient procedures. First Independent in country to get national distribution at Tower Records. Venture capitalists backed out, in part to lack of focus on just three projects. Perhaps my ex-businesss partner Dennis J. Wolfe will write a book someday. For me, I moved on. Then again, kinda hard to do if your dead.

Petition Drive: One of a million volunteers, who according to the pundits, did the impossible in five months, got a Third-Party candidiate on the ballot.
Roy's main goal was to defeat N.A.F.T.A.
Manned supermarket stores for a year - sun up to sun down.

Perot ‘92: Associate County Coordinator. (Non-profit)
Redwood City, CA, Volunteer Office Manager, Maintained database of 700 volunteers after previous mgmnt. was taken out.

Collaborated on Phone/Fax Tree System with Max Eitner, then disseminated to the National 'grassroots' Organization.

United We Stand America: Volunteer member of the 12th Congressional Communications Committee, Silicon Valley Chapter. Founding member #4266122

Ross Perot went on to create The Reform Party, which Roy did not support.

AEtna: Marketing Fulfillment Manager
dba Aetna Life Insurance, Aetna Health Plans
San Francisco Sales and Marketing
Responsible to five office, SB Office, and Liason to Connie Hester at the Mail House. Responsible for "Making It So" there.
Maintain 1500+ materials and distribution to customers.

C.I.D.B Inventory Control system conceived and programmed in a Flat DataBase and implemented by Roy for AEtna.
Presentation to three Hartford Executives on how to reduce waste and save 1 million dollars. Resigned after merger as AETNA US Healthcare.
Aetna merges with U.S. Healthcare, beginning a new era — Aetna as a health and financial services company. The health business becomes Aetna U.S. Healthcare.
Roy was told by Corporate to destroy all mktg. material for upcoming open enrollment, I refused to do so until the new material arrived from U.S. Healthcare.
S.F. Mkt. WAS THE ONLY one in the US stocked, as this new "Apple A Day" 13 state company that bought out AEtna could not supply material in time.

I.B.E.W Local 332 Technician
Project: Inventory Control - Warehousing
Project: San Jose VTA Vasona Light Rail
Ex-member of I.B.E.W Sound & Communications, Local 332
• Started apprenticeship in 1998
• Basic First-Aid annually, Aerial Lift Operator #6054-203
• Certified Sound & Communications System Installer
• Awarded "Oustanding Apprentice" in 2001 upon 3 year graduation - abt. 1,152 hrs
• Contractor for BART 1998 Comm. Backbone
• Muni Railway 1 yr project, S.F. City Hall, dozens of Silicon Valley CO. like SUN
• Forklift Operator Certificate June 2007
• Bonded by F.B.I. for S.F.O. Project 2001
• S & C Technician
Right: Sign Roy created for our group

As a Local 332 Union member, during 2003 to the beginning of 2005, Roy became the Material Distribution Manager for a multi-million dollar inventory for a sub-contractor to General Electric Transportation systems (GETS), overseeing 5,000 train control parts totaling 144,000 pieces. 1,300 deliveries, 65 shipments. Roy managed the material and warehouse by himself . Processing daily delivery and shipments, distribution of parts from the warehouse. Processed R.M.A. Returns, while making purchases. The Group wired Train Control Shells (TCS), track-side installs, underground wiring, and testing. Roy was brought in to do Quality Testing on TCS and field work. Then took control of the warehouse. Trained by VTA as Roadway, Maint. Equip Worker and Bridge Worker #7066.

Middle of Job, 1 year in. Prior to Roy taking control one year into the project.
Same spot in right photo of the two trucks on left side. Look how high it was stacked.

Pre-fab Aluminum Train Control Houses awaiting Roy to offload. The sloped curb presented quite a challenge to off load. The two docks were only capable of end of truck off loading.

Creation of relational Access DataBase was done in last few months

Warehouse Pallet Grid created by Roy

Roy's Shipper's Office. Roy had to break down his desk (folding tables) to transport completed Houses before this. Management denied Roy the shippers office. He went back out into the field in protest, then was given the office to use.

Vasona Light Rail - Comm. Group assisted on low voltage wiring and installations throughout the Winchester leg (bottom left). AUZERAIS AVE./SUNOL AVE., BASCOM STATION (W/E), CAMPBELL AVE./CIVIC CTR, DELMAS/SAN FERNANDO,DNTWN CAMPBELL STATION (W), FRUITDALE STATION/FRUITDALE AVE, FRUITDALE UPPER (WEST), HOSTETTER AERIAL STRUCTURE, GREAT MALL STATION (HOSTETTER), HAMILTON AVE. STATION, KENNEDY DR. (STATION), LEIGH AVE., LINCOLN AVE.,MONTAGUE STATION, ORCHARD CITY DR., PARKMOOR AVE./PED XING (W), RACE STATION, SAN FERNANDO STATION (W), SAN JOSE DIRIDON STATION, S. BASCOM AVENUE, STOKES STREET, W. SAN CARLOS/DUPONT ST, WINCHESTER STATION (W/E), WOZ WAY JUNCTION

Fry's Electronics: Computer Customer Service

During 2006 economic downturn, Roy maintained one of the largest and most difficult aisles within Fry's Electronics; Mice & Keyboards. Compared to maintaining the above warehouse, the task was a simple one. Maintained schematics supplied by Home Office impeccably for three years.

Roy created a screensaver for all twenty Computer associates which ran on all the monitors and laptop screens during the holidays one year. Each image was unique and required manual background masking as most employees were not in front of a solid color. Right is the store map created by Roy in the Ten Best.